HSC Rentals
HSC Rentals is a property management company in a mid-size community located in a growing residential neighborhood. The property features a mix of two- to five-bedroom apartments, with updated interiors, in-unit laundry, and reserved parking. While not a luxury building, it offers modern conveniences at a competitive price point. The resident base is a mix of young professionals, small families, and long-term tenants who value affordability and location. With newer Class A properties entering the submarket, HSC needed a stronger digital presence to stay competitive.
Why HSC choose Grandis
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HSC didn't just want to be another property management company, but deliver excellence to their clients for each property they manage.
Situation
A neighborhood apartment community with steady long-term tenants but increasing competition from newer buildings. Older property that did not offer the same kind of amenities that new buildings could offer.
Problems
Reliance on Apartments.com ($1,200/month spend) wasn’t producing enough leads, leaving 10 units vacant and costing nearly $12,000/month in lost rent.
Our Solution
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Website traffic up 160%.
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40 qualified leads generated directly from Google.
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8 leases signed in 2 months, cutting vacancy loss by over $9,000.
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Reduced ILS spend by 50%, saving $600/month
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Reliance on Apartments.com ($1,200/month spend) wasn’t producing enough leads, leaving 10 units vacant and costing nearly $12,000/month in lost rent.
