Total ROI
Return on Investment =
Total Lease Revenue from Marketing - Marketing Cost
Marketing Cost
Common Metrics we Use
Leads & Cost per Lead (CPL)
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Marketing spend ÷ number of qualified renter inquiries.
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Shows efficiency compared to ILS fees.
Cost per Lease (CPL)
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Marketing spend ÷ number of signed leases.
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The most powerful metric to owners because it ties dollars to occupancy.
Lead-to-Lease Conversion Rate
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% of leads that turn into signed leases.
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Measures quality of leads, not just quantity.
Grandis offers personalized statistics on our performance
At Grandis, we know every marketing dollar has to earn its keep. That’s why we measure success in leases, not likes. Our approach is built around ROI—tracking the entire journey from click to tour to signed lease—so you see exactly how your investment translates into occupancy and revenue. By reducing reliance on costly listing services and focusing on high-performing digital channels, we lower your cost per lease while increasing your bottom line. With us, you’ll always know where your money is going, what it’s bringing back, and how it’s helping you hit your NOI and growth targets.