Amarillo Properties is a property management company with three properties located in Tucson. Their core property at 1232 University Dr is a 12-unit building offering spacious one and two-bedroom units with balconies or patios, and ample outdoor space. It has historically relied on word-of-mouth and local signage to attract renters, which worked well for years, given its stable tenant base. However, with more renters searching online, they lacked a professional website, and digital marketing made it difficult to maintain occupancy and appeal to younger renters entering the market.